what is seo - digital marketer

elements of seo

Used to optimize elements in the website to improve it’s ranking.

keyword research:Identifying the keywords that potential visitors are searching for, and strategically placing them throughout your content (titles, headers, meta descriptions, etc.).
Content: Creating high-quality, informative, and engaging content that make costumer satisfied. Content should be relevant, valuable, and well-written.
Title Tags and Meta Descriptions Tag: keyword-rich title tags and meta descriptions that improve click-through rates and help search engines understand the page contents.
Site Speed: Making sure your website loads quickly as possible, as slow-loading pages can negatively impact user experience and rankings. it will affect your goodwill.
URL Structure: Using shorter ones, and keyword-optimized descriptive URLs

2. Off Page SEO

Backlink: Acquiring high-quality backlink (links from other popular websites to yours) is one of the most important off page SEO factors. Search engines view backlinks in your website content.
Social Media: Active presence on social media platforms can drive traffic to your site and impact your search ranking.

3. Technical SEO

Website Architecture: Ensuring the site structure is clean, easy to navigate, & logical.
XML Sitemaps: Helps to search engines with a map of your website to make it easier to crawl.
Robots.txt: Files that tells search engines which pages should or shouldn’t be crawled.
Secure Website (HTTPS): Ensuring the website is secure with an SSL certificate.

4. Local SEO

Google My Business: optimizing your Google My Business profile to appear in local search results.
Local Citations: Ensuring your business informations name, address, phone number is consistent across various online sectors.

5. User Experience (UX)

Increased Traffic: Higher search engine rankings lead to more organic traffic to your website.
Better User Experiences: SEO focus on optimizing both the content and the technical aspects of a website, improving user experience.
Cost Effective: Unlike paid advertising, SEO brings organic traffic without paying for each click or impressions.
Long Term Results: While SEO takes time to show results, it can provide sustained, long term traffic if it is maintained properly.